Trade Marketing Manager, Promotions and Events Coordinator since 2000 for a leading company in the Mass Consumer Foods Industry in the Dominican Republic, have a Masters Degree in Marketing Management and a Bachellor Degree in Advertising. Resident of the Dominican Republic.
Most recent Career History
Reporting to the Commercial Direction; negotiating, developing promotional and animation activities with the Retail Channels to maintain the growth of sales, market share and position of the Company and it’s Brands.
Mayor responsibilities:
- Work with the Sales Force in all the channel levels to achieve sales goals and projections providing cost effective promotional actions.
- Manage a promotions force to push sales trough the retail and maintain the presence of the company and its brands in the shopper and consumer’s top of mind. This team includes (today) five (5) Supermarket Supervisors, twelve (12) Merchandisers and forty one (41) female Promoters, one (1) Events Supervisor and Two (2) Events Promoters.
- Assist the Commercial Director in the development of promotional goods and materials.
Accomplishments:
Skills:- Have been a key part of the development of better and more profitable relation with big supermarket chains making great connection with them and providing a more responsive link to the company.
- Managed to successfully raise the standards and effectiveness of the promotions team aligning them to the company’s goals and marketing objectives.
- Have been part of a team that has been able to keep up raising sales and market share in a much competed market against competitors that are often times more powerful in terms of marketing budget.
- Have been part of a team that has been able to introduce new product lines in the market gaining sales and share.
- Team working and leader; have been able to manage people effectively with great results, setting the pace to achieving great results.
- Able to develop procedures to get a more finished result.
- Able to train and coach people
- Able to notice small details that can make a big difference.
- Been able to produce various articles published in articles directories like EzineArticles.com, GoArticles.com, ArticlesBase.com and Articuloz.com (in Spanish)
- Able to Build Fantastic Relationship with Clients.
- Creatively building Promotional Programs focused on Sales and Brand Awarness.
Education:
- Obtained a Masters Degree on Marketing Management at
- Bachelor Degree in Advertising,
Computer skills:
- Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microsoft OutLook, and a overall understanding of various not relevant softwares.
- Participating on an Internet Marketing online training.
Languages
Spanish, native language and English as 2nd language (APEC Language School
Other relevant courses
- Building Successful Promotions in Trade Marketing, given by Intras, 2009. Acerca de Intras: About Intras: http://www.e-intras.com/DefaultMG.asp
- Certified as Professional Facilitator, INFOTEP (ISO 9001:2000), 30 Junio 2009. AboutINFOTEP: http://www.infotep.gov.do/
- Basic Financials for marketers Workshop by
Other OnLine Activities:
The Author has written many Articles en various Article Directories:
You may find more about the Author going to: http://www.guru.com/freelancers/jleoguzman
